How do you successfully launch a new, state of the art content management and creation product for a 10 year old mar-tech seen as outdated, limited and niche?
To clear the way for MyAdBox's next stage of growth and ensure that sales of their new cloud-based content storage and creative automation platform were not hindered by the negative perceptions associated with the brand, we rebuilt it from the ground up.

We re-centred their entire brand around the positioning "menial made magic". Born of the founders' belief in enabling creativity of all kinds and the inconvenience and frustration their marketer audience experienced in locating, creating, seeking approval of and distributing marketing assets, the idea embraced an authentic role for the brand in making the menial and painful tasks associated with content management, creation and distribution silky smooth, allowing the user to focus on the more enjoyable and important aspects of their jobs.
The idea informed not the new brand name (with MyAdBox becoming Sesimi), identity, personality and comms, but new brand values and experience principles that would shape the company's culture and all future product and service innovation.
The brand relaunch excelled both internally and externally, driving increased job satisfaction and collaboration within the company, rallying previously at odds sales, service, dev and design departments behind a common purpose, while immediately translating into an increase in brand consideration, sales leads and conversion.

Clients who had passed over the outdated, limited, niche brand of MyAdBox, didn't hesitate to enquire about the strikingly fresh, tech-forward and accessible Sesimi, setting the company up for a new wave of client acquisitions.
Recognition
Indigo Awards, 2022
Gold - Rebrand 

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